Glossary

A

Ambush-Marketing

Arm Sponsorship

B

BPI - College Basketball´s Power Index

C

Celebrity Endorsement

Content-marketing

Corporate Relationship Management (CRM)

Corporate social responsibility (CSR)

Cross-marketing

D

Digital marketing

E

E-sports sponsoring

Endorsement Deals

H

I

Individual athlete sponsoring

Influencer Marketing

Instagram sponsorship

Institutional Request List

L

Lagardère Sports and Entertainment

M

Micro sponsoring

N

National Junior College Athletic Association (NJCAA)

National Signing Day

NCAA athletic scholarship

NCAA Counter Status

NCAA Covid Protocol’s in Sports

NCAA Division 1 Basketball

NCAA Division I Baseball Championship

NCAA Division I Basketball Conferences

NCAA Division I Football

NCAA Division I Soccer

NCAA Division II Basketball

NCAA Division II Football

NCAA Elgibility Center

NCAA Equivalency Sports

NCAA five-year clock

NCAA Football Grayshirt

NCAA Football TV

NCAA Headcount Sports

NCAA March Madness

NCAA NET Rankings

NIL compensation

O

Olympic Rule 40

One Time Transfer Exception

P

Partial Qualifier

Product placement

Prospective Student Athlete (PSA)

R

Recruiting Period— NCAA Men’s Basketball

Recruiting Shutdown

S

Season of Competition (SoC)

Shirt sponsorship

shorts-sponsorship

Sponsoring activation

Sponsoring principles

Sponsorship concept

Sponsorship contract

Sponsorship letter

Sponsorship package

Sponsorship pool

Sponsorship pyramide

Sponsorship receiver

Sponsorship request

Sport marketing

Sport-sponsorship

Stadium advertising boards

Supplement Sponsoring

T

Target group affinity

Ten-semester/15-quarter clock

The Olympic Partners programme

U

Unique Selling Point (USP)

V

Verbal Commitment

W